The potentials of an Auction
When we talk the "potentials", at least at this point, we're referring to dollars of revenue. There are many variables and nuisances to factor in to this equation before a realistic "guess" or better, target can be predicted. We will start this discussion about the potential dollar revenue with listing many of the variables. You will be amazed at some of the "forgotten variables" we're going to get you to think about. The obvious variables first:
1. The wealth of the crowd
2. The value of the items
3. The number of items available
4. The local and national economy
5. The time of the year
6. The worthiness of the charity
7. Pre auction publicity and marketing
Call 214-503-1942 for more information
This series of auction articles was originally written by
Dan Eckert
Strictly Sales
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